The design takes deep cues from Jeddah’s architectural DNA, reinterpreting the roshan, the city’s traditional wooden lattice screen, in a radical new way. Inside, the roshans unfold in copper, giving the interiors a warm, futuristic glow. The metal surfaces catch and diffuse the natural light, transforming the texture of the spaces throughout the day. This bold material choice turns a centuries-old typology into something visionary, a shimmering network of pattern, light, and reflection that speaks of both legacy and progress.

Externally, the architecture bridges the tactile richness of Jeddah’s vernacular façades with contemporary spatial logic. Local, handcrafted wood meet advanced fabrication methods; the interplay of mass and transparency evokes the timeless rhythm of the old city, while projecting it into a distinctly modern context.

Every detail of the intervention, from the façades to the interiors of the cinema venue, reflects a deliberate balance: handcrafted materials sit alongside modern structural systems, while vernacular motifs are translated into contemporary geometries. This interplay defines a new architectural grammar for the region, one that looks forward without letting go of its roots.

In Culture Square, the spirit of Al-Balad endures, refracted through glass, light, and time, inviting the world to experience the next chapter of Jeddah’s cultural renaissance.